For a long time, TikTok was treated as the playground of Gen Z — a space for dance trends, memes, and quick laughs. Scroll through today, though, and you’ll find accountants explaining taxes in plain English, tech founders breaking down start-up lessons, and logistics companies showing how global shipping actually works. The app that once felt purely for entertainment has become one of the most dynamic storytelling tools in business. So, should B2B brands join TikTok? The ans