Who Should Do LinkedIn Marketing? A Complete Guide for Business Leaders and Entrepreneurs

mcbrandsph
12 minutes ago
5 min read

When you hear “LinkedIn,” what comes to mind?

In the Philippines, many entrepreneurs still see LinkedIn as a site for job hunting. Upload your résumé, connect with HR, and hope for the best. But the truth is, LinkedIn has evolved. It’s now one of the most useful platforms for visibility, networking, and lead generation.

If you’re running a small to medium enterprise, leading a team, or offering services as a consultant, the real question is: Should LinkedIn be part of your marketing strategy? And who stands to benefit the most from LinkedIn marketing?

In this blog, we’ll break down the industries, professionals, and entrepreneurs who should use LinkedIn to grow. We’ll also show you how Filipino businesses can win on LinkedIn without massive budgets.

Why LinkedIn Marketing Matters Today

The numbers speak for themselves. LinkedIn has over 1 billion members globally and millions of active professionals across Southeast Asia. In the Philippines, it’s become the go-to digital space for leaders, managers, and decision-makers.

We all know what happens on Facebook and TikTok — endless scrolling for fun. LinkedIn isn’t like that. People here show up with work in mind. They’re looking for ideas, connections, and solutions. If you want to be in front of the people who actually make business decisions, LinkedIn is the place to be.

So, Who Should Do LinkedIn Marketing?

Let’s get to the heart of it. Not everyone needs to invest heavily in LinkedIn. But if you fall into any of these categories, the platform is built for you.

1. B2B Companies

If your business sells to other businesses — whether IT, logistics, or consulting — LinkedIn is gold. The platform allows you to reach the exact people who make purchasing decisions.

For example, a software company in Manila can connect with HR managers, CFOs, or operations heads who actually control budgets. Instead of casting a wide net like you would on Facebook, LinkedIn lets you target the right people from day one.

2. Consultants and Coaches

If you’re building a personal brand, LinkedIn is where it can truly stand out. Coaches, consultants, and mentors have the chance to post insights, teach through experience, and show thought leadership that earns trust.Picture this: A Filipino business coach posts weekly thought pieces about leadership. Over time, they attract corporate speaking gigs, new clients, and referrals. LinkedIn becomes their marketing engine.

3. Recruitment Firms and HR Agencies

LinkedIn may have expanded, but at its core it’s still the top platform for sourcing talent and showcasing employer branding. For HR agencies and recruiters, it’s the perfect channel to highlight your success stories and offer hiring advice that companies are eager to learn from.

4. Professional Services (Law, Accounting, Finance)

These industries live and die on credibility. A lawyer, accountant, or financial advisor who shares useful updates instantly builds trust with their audience.

Picture an accounting firm in Makati posting quick, no-nonsense tax reminders. Entrepreneurs take notice — and when tax season arrives, those same firms become the first people they call.

5. Entrepreneurs Building Authority

Many founders and SME owners don’t realize how much influence their own LinkedIn profile carries. By sharing their journey — from small wins to tough lessons — they can attract investors, partners, and clients.

Picture a startup founder in Cebu who documents their progress on LinkedIn. A few posts get noticed, and soon media outlets are covering their story, opening doors to new investors and collaborators.

6. Exporters and International Businesses

For business owners eyeing growth outside the Philippines, LinkedIn is a powerful bridge. It links you straight to international buyers and partners.

Consider a Cebu-based exporter of handcrafted furniture. By using LinkedIn outreach, they connect with European clients without leaving home. That’s the power of using the platform strategically.

Who Doesn’t Need LinkedIn Marketing (For Now)

Of course, LinkedIn isn’t for everyone. Some businesses can survive without investing here — at least for now.

Local food kiosks that thrive purely on walk-in traffic.
Micro businesses that rely only on Facebook Marketplace or TikTok Shop.
Informal setups where the target customers aren’t active on LinkedIn.

Still, there’s a catch. Even if your business can survive without LinkedIn for now, you as an entrepreneur can’t afford to ignore it. Building a personal brand creates chances for partnerships, collaborations, and future ventures that your current business alone may not bring.

The LinkedIn Benefits You Can’t Ignore

So why do entrepreneurs and business leaders swear by LinkedIn?

Access to decision-makers. CEOs, CFOs, and managers are on the platform. You’re not pitching to random scrollers — you’re reaching real decision-makers.
Credibility and trust. Posting valuable insights positions you as an authority. In Filipino culture, trust is everything before doing business.
Higher-quality leads. Leads from LinkedIn are often warmer and more serious compared to Facebook or Instagram.
Employer branding. Job seekers and professionals check LinkedIn to gauge whether your company is worth joining.
Global reach. Even SMEs in the Philippines can build international networks and attract clients abroad.

How to Succeed in LinkedIn Marketing

You don’t need to spend millions to build presence on LinkedIn. What you really need is focus and discipline.

1. Profile matters. A strong photo, clear headline, and proof of achievements build credibility fast.

2. Show up regularly. Two or three thoughtful posts each week are enough to stay visible.

3. Engage genuinely. Conversations are just as important as posting. Respond and contribute.

4. Use ads wisely. With budget, LinkedIn Ads help you zero in on the right audience.

5. Track progress. Study which posts work, and adjust your approach as you grow.

What to Watch Out For

Many entrepreneurs trip up on LinkedIn by treating it like a casual social feed. Memes and aggressive sales posts don’t build trust. Relying only on the company page while neglecting your personal profile is another misstep. And going silent for months breaks momentum.

The real difference comes from being consistent, professional, and intentional about creating value.

FAQs

Is LinkedIn marketing free?Yes. Creating content and networking is free. Ads are optional.

How often should I post?Two to three times a week is ideal for most entrepreneurs.

Can SMEs really get clients on LinkedIn?Absolutely. Even small businesses land clients by targeting the right audience and sharing valuable content.

Should You Do LinkedIn Marketing?

If you work in B2B, consulting, recruitment, exports, or professional services, LinkedIn is where you should be active. Founders trying to build their reputation will also find it valuable.

It isn’t just a place for résumés anymore. It’s where credibility is built and real business conversations begin.

The leaders who treat LinkedIn as part of their core marketing — not an afterthought — are the ones who will get ahead in 2025.

So ask yourself: are you visible in the same space where decision-makers spend their time?

Winning on LinkedIn comes down to clarity, consistency, and the right strategy. That’s exactly what we do at MCBrands Studio. We help entrepreneurs and companies use LinkedIn not just as a platform, but as a tool for growth.

Learn more at mcbrandsph.com and start building your LinkedIn advantage today.