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6 Video Marketing Trends for 2023 to Adapt for Business Growth

Videos are swiftly replacing written words in terms of popularity and shareability. Videos amplify the power of word-of-mouth, which is still a crucial marketing tactic. Since content on online platforms is getting more competitive, it is important to keep your marketing strategies ahead of the game.


In this article, we will share with you the video marketing trends for 2023 that will make your video content more effective in improving your branding.


Educational Videos


Consumers these days prefer informational videos. How-tos, tutorials, and educational videos are effective strategies for video marketing trends for 2023. Videos that explain how your products and services are used and how they can benefit your audience and potential clients.


Keep in mind that videos offer a visual experience that is interesting, engaging, and informative, with viewers remembering 95% of a video, which helps people retain information better than text.


Behind-The-Scenes (BTS) videos


Another video marketing trend for 2023 is behind-the-scenes (BTS) videos. This type of video makes your brand more interesting to customers. Showing them how you operate gives them a message that you involve your customers in everything that you do.


Respectively, creating BTS videos humanizes your brand as the audience sees you in a more candid view of you. It lets each team member's unique personality come through, which makes them more personable and ultimately human.


Here are some suggested BTS video contents that you can create for your brands:


  • Explain your brand's history

  • Explain some of the difficulties the company faces.

  • Tell your followers about the daily business activities that take place around you.

  • Conduct many interviews with team members.

  • Share project and even manufacturing planning processes


If you are not that confident about producing your BTS videos and other types of videos for your business, we at MCBrands offers high-quality video production services in the Philippines. Our strong proven experience in creating multimedia production both photography and videography has significantly impacted the brand of our clients.


  1. Videos created by consumers


A study revealed that videos that are produced by consumers are 2.4 times more likely to convert than the standard marketing content. That’s why it is among the types of video marketing trends for 2023 as it helps businesses grow faster.


Its uniqueness, wherein customers create the videos for the brand, attracts more audience to try products and services of the business. You can ask your loyal customers to create videos like unboxing, product reviews, and tutorials to help you promote your brand.


Atomizing videos


Another effective strategy for video marketing trends for 2023 is atomizing videos. Atomization is a common content marketing strategy where you extract a smaller portion of content from long-form blogs. This strategy applies to videos for effective marketing strategy.


Atomizing videos is similar to trailers, getting snippets and short clips from long-form videos to be posted in various social media platforms.


How to atomize your videos for marketing:


  • Creating a teaser linking to the original video

  • Key takeaways of long-form videos are highlighted in a carousel post

  • Creating short-form videos from your blog post for Instagram stories, Facebook stories, TikTok, and Snapchat


Videos similar to Tiktok


Due to the nature of this social media site, the TikTok approach will work better in the B2C sector. This video content is defined by its engaging, brisk, and dynamic nature. Most videos are brief, explaining or discussing just one subject, and frequently feature bizarre dancing moves, amusing pranks, and stunts. These are the video characteristics that your audience will love.


The challenge here is how you will balance the informational and entertainment aspect of the video. Thus, you need to create a content plan that is aligned with the marketing strategies and business goals. If you find this work tedious, we are here to help as a reliable agency that offers video production services in the Philippines.


Search Engine Optimized videos


Search Engine Optimized videos are still among the video marketing trends for 2023. When it comes to marketing, SEO is exceptional. No matter how fascinating, informational, and entertaining your videos may be, you can't deny that these should be SEO-friendly.


Even in video marketing, SEO cannot be avoided. You must stay current and adjust your company to the changes as search engine algorithms get more sophisticated by being more strategic about how you optimize your web content.


There are many things that you should consider to rank first in Google search results. But do not worry; we are here to help you understand why SEO can help businesses to grow. Our SEO professionals will help you tweak your marketing materials to boost your organic search.


Adapting the Video Marketing Trends for 2023


Get ahead of the competition and create these six strategies for video marketing trends for 2023. These videos will help you generate more traffic, increase sales, and boost brand awareness.


If you want to see some examples of highly-engaging videos, do not hesitate to reach us. As a provider of high-quality video production services in the Philippines, we are here to guide you to creating high-quality, relevant, and entertaining videos that your brand needs.


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