Branding is a marketing aspect to set yourself apart from other competitors.
With good branding, you can attract new and loyal customers alike. It can even have a huge impact or brand recall by the mere sight of your logo.
To keep your branding aligned, every business must have a brand book. This brand bible is what your marketing team needs to set distinct guidelines and stay true to your brand.
A brand book must have the following:
Tone of Voice
Brand books bring cohesion and consistency to your products and services. This serves as a defining tool in showcasing your company’s personality.
Strong, consistent brands are valuable. For example fast food chains such as Mcdonalds and KFC, which have strong branding that even the signage from afar can induce cravings for people.
Strong, consistent brands are valuable; we know from our research that consistent brands expect to earn 23% more revenue annually.
When your audience sees that there is consistency in color scheme, tone of voice, and logo usage across all platforms, it delivers a level of professionalism that tells your customers you're a brand they can trust.