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Having a business website is vital in today’s digital age. Your Facebook page is not enough to represent your credibility towards your customers. Keep in mind that social media channels are the only platforms to help you draw customers to visit your landing page, which is your business website.
In this article, we will help you understand why a business website and Facebook page are important to keep your customers and stakeholders updated about you.
Why do I need a website if I have a Facebook page?
A Facebook page doesn't give you the same level of control or particular advantages like SEO that a website can. Having a business website also lends credibility to your company. But remember that if you combine Facebook with a reputable website, your marketing efforts will be more successful than if you utilize them separately.
Having a business website offers a wealth of benefits, both for you and your customers. Here are some of the key advantages:
Increased Credibility and Brand Awareness: A website establishes a professional online presence, making your business appear more legitimate and trustworthy. It also allows you to showcase your brand identity and values, increasing brand awareness and recognition.
24/7 Availability and Wider Reach: Your website is accessible to anyone with an internet connection, anywhere in the world, 24/7.
Improved Customer Communication and Information Sharing: A website allows you to provide detailed information about your products, services, pricing, and contact details. Customers can learn about your business at their convenience and easily get in touch with you.
Lead Generation and Sales Opportunities: Your website can be a powerful lead generation tool. By including calls to action and capturing visitor information, you can convert website traffic into potential customers.
Cost-Effective Marketing and Promotion: Compared to traditional marketing methods like print ads or TV commercials, a business website is a relatively cost-effective way to promote your business.
Customer Insights and Improved Customer Service: By analyzing website traffic data, you can gain valuable insights into your customer demographics, interests, and browsing behavior.
Competitive Advantage: In today's digital world, having a website is almost essential to stay competitive. It allows you to showcase your offerings and establish yourself as a leader in your industry.
Improved Efficiency and Reduced Costs: A business website can automate many tasks, such as providing customer service information or taking appointment bookings. This can save you time and money, allowing you to focus on other aspects of your business.
If you are looking for the best website development services in the Philippines, MCBrands Studio can help you create a professional-looking, fast, and intuitive business website. Plus, we equipped our websites with basic SEO techniques to keep your company more searchable online than your competitors.
Can You Settle for a Facebook Page Without a Business Website?
In today's digital age, establishing an online presence is crucial for any business aiming for success. While social media platforms, particularly Facebook, offer numerous benefits, there are compelling reasons why integrating a dedicated business website into your strategy is essential.
Here are the reasons why Facebook is not enough for your business digital marketing:
Lack of Control and Customization
While Facebook offers many tools, it doesn't provide the same level of control and customization as a dedicated website. You're limited by Facebook's layout, algorithms, and policies, which can change without notice, potentially impacting your business operations.
Credibility and Professionalism
A well-designed business website conveys professionalism and credibility. It serves as a central hub where customers can learn about your company, explore your products or services, and contact you directly. Without a website, you might struggle to establish the same level of trust and authority in your industry.
Entrust a company that delivers high-quality website development services. At the end of the day, it is a great investment for businesses. Keep your website updated by making content blogs that are also equipped with SEO techniques.
If you need a hand with these approaches, let our website and SEO specialists help you. Message MCBrands Studio and we’ll walk you through how these services can positively impact your business operations.
SEO and Discoverability
Search engine optimization (SEO) is a critical component of online visibility. Websites optimized for search engines can attract organic traffic from users searching for relevant products or services. While Facebook pages do appear in search results, they don't offer the same SEO benefits as a dedicated website.
Business Website and Facebook Page as Growth Tools
Every company requires a website of their own. Furthermore, it must accomplish more than just indicating your existence to the outside world. Make sure it upholds your principles, demonstrates the culture of your business, and aids in achieving your sales targets.
That being said, you shouldn't throw all of your metaphorical online presence eggs into a single large Facebook-colored basket that is blue and white. It is imperative that you have a website that is under your control, that has the information you own (you do not own it when you post it on Facebook; Facebook gets credit for it in search engines), and that is committed to helping you build your online presence and future business.
So if you are planning to create your business website, avail of MCBrands Studio’s website development services today and get our FREE social media postings for your Facebook page. If you find this blog helpful, feel free to share this on your socials to help other Filipino businesses thrive.
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