Apple has dominated the market because of its incredible branding strategy. Branding is more than just logos, color palettes, and...

Too many organizations still think of their brand as a nice to have portion of their marketing communications - their logo, their...

Brand recall is powerful. One glance of a typeface, color, or design shape will immediately make the consumer think about your brand....

When you plan your business, it’s important to set branding guidelines to ensure everything you create is aligned - both content and...

A website is a digital footprint that is uniquely meant to promote your business. It’s a space online where you can compete with other...

Branding is a marketing aspect to set yourself apart from other competitors. With good branding, you can attract new and loyal customers...

Refresh branding is a tough and brave call to make for any business owner. However, it is necessary to give your brand a facelift,...